The OEM Differentiation initiative explored themes that users could choose when buying a new PC, then update and enhance from the Windows Store. This became a multifaceted strategic direction that explored how OEM’s add unique value to their PC offerings and to establish an engagement model for Microsoft and OEMs to partner on ways to deliver that unique value into Windows 8 PCs.
Working with Win 8 planning and focusing on two primary OEM partners, I created a series of concepts that explored the possibilities of OEM branding in the Shell. Our OEM partners were very excited about the potential of differentiation, then a series of events led to a shift in Windows 8 planning and the Windows 8 Modern Shell vision was born.
What I did
Cross-group collaboration // Concepting // Visual design // User Research // OEM engagement // Platform design // Visual storytelling
Unique visual aspects of Alienware offered interesting opportunities for differentiation. Users can customize highlight effects on the hardware (laptops and desktop). What if this could also sync to the chrome in the shell?
Dell Alienware Windows Shell Branding
Custom branding and theme effects
Aligning the visual brand of the device with the software
Sony Windows Shell Branding
Dell Adamo Exploration
OEM Differentiation Mood Boards (click through)
OEM differentiation mood boards to identify the unique brand characteristics of each hardware manufacture.
OEM Differentiation Brainstorms
Leading OEM differentiation brainstorm sessions